Oct 17-18, 2022    Paris, France

5th International Conference on

Innovative Research on Business Development and Economics


Business in the digital era

Organizations must get up to speed in this environment or risk being left behind. Companies are on the lookout for ways to modify their business strategies in order to stay ahead of the competition. For example, we worked with a quick-serve restaurant to develop a platform that would allow it to broaden its focus from solely B2C to B2B. We also assisted a manufacturing behemoth in forming a new digital agency by pooling its resources and expertise. We also assisted a wireless carrier in revolutionising the customer experience by replacing monolithic development with a Devolops strategy, which allowed it to deliver promotions much faster.

  • Don’t transform for transformation’s sake
  • Modernize first, transform later
  • Don’t be afraid to spin off but don’t start from scratch, either
  • Think in terms of ecosystems, not infrastructure
  • Remember that it’s not just about technology
  • Never stop innovating

Business Research for Decision Making

Business Research is a process of acquiring detailed information of all the areas of business and using such information in maximizing the sales and profit of the business. Business research is a part of the business intelligence process. It is usually conducted to determine whether a company can succeed in a new region, to understand their competitors, or to simply select a marketing approach for a product. 

1. Problem Identification
2. Defining Research Objectives
3. Choosing Alternatives
4. Implementation and Assessment

Business Risks Calculation

A company's potential risks can be assessed in a variety of ways. The most frequent measures are earnings at risk (EAR), value at risk (VAR), and economic value of equity (EVE), which are all used to analyse possible value changes over a certain time period. They are especially significant to foreign businesses or investors. This is because, whereas most businesses confront interest rate risk, international businesses face several interest rate risks.

Business Intelligence

Business Intelligence (BI) is the process of transforming data into actionable insights that help an organisation make strategic and tactical choices. To offer users with detailed insight about the state of the business, BI tools access and analyse data sets and show analytical findings in reports, summaries, dashboards, graphs, charts, and maps.

The phrase "business intelligence" is also used to describe a set of technologies that enable quick, easy-to-understand access to data-driven insights about an organization's current status.

Business Ethics

Business Ethics carries significant influence in the corporate world. The study of how a firm should respond in ethical difficulties and contentious situations is known as business ethics. This can apply to a variety of scenarios, such as how a company is run, how stocks are exchanged, a company's position in societal concerns, and so on.

Economic Growth

Economic growth is an increase in the production of economic goods and services, compared from one period of time to another. It can be expressed in nominal or real (inflation-adjusted) terms. Although alternative metrics are sometimes employed, aggregate economic growth is traditionally quantified in terms of gross national product (GNP) or gross domestic product (GDP).

Emerging Economies and Economic Development

An Emerging Market Economy is a developing country's economy that is becoming more integrated with global markets as it develops. Emerging market economies are ones that have some, but not all, of the features of a developed market economy.

Customer Relationships Marketing (CRM)

Customer Relationship Management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth.

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Speakers Interview