Title: The Prospect of TCM Medical & Wellness Tourism

Abstract:

Speech Title: The Prospect of TCM Medical & Wellness Tourism Abstract：

 

As an emerging integrated industry, TCM Medical & Wellness Tourism is a new sector with bright prospect. The development of TCM Medical & Wellness Tourism offers a new alternative to the inheritance and development of Traditional Chinese Medicine (TCM). At present, TCM Medical & Wellness Tourism is still at its primary stage, and its industrial value chain is forming and industrial boundaries are still in expansion. There are good development opportunities and broad market space. TCM proves effective in the fight against COVID-19.  The DUAL-CIRCLE development pattern provides an opportunity for the expansion of TCM Medical & Wellness Tourism. The presentation will give a snapshot to TCM Medical & Wellness Tourism and help audience to understand the new sector for further research.

Outline of the Presentation:
 1         What is TCM Medical & Wellness Tourism?
 2         Why to develop TCM Medical & Wellness Tourism?
 3         Progress of TCM Medical & Wellness Tourism in China
4         Challenges in the development of TCM Medical & Wellness Tourism
5         The prospect of TCM Wellness Tourism in China under Dual Circulation  

Biography:

Dr. HOU Shengtian Professor
Beijing University of Chinese Medicine
Chaoyang Qu, Beijing, China