Title: “Reimagining Cross-Border Healthcare: Innovation, Trust & Patient Centricity in Medical Tourism”

Abstract:

Globalization, digital connectivity, and rising consumer expectations are reshaping how patients view healthcare access. In this talk, Lindy Andrews will explore the evolving landscape of medical tourism — from facilitation models and accreditation to patient trust pathways, risk management, and destination competitiveness. She will highlight key success factors for medical facilitators, the role of digital platforms and data transparency, and strategies to build partnerships between healthcare providers and tourism stakeholders. Drawing on her work in establishing Meditrav and Pure Health Travel, Lindy will present case studies from Australia, Southeast Asia, and beyond, illustrating how to deliver safe, ethical, and patient-focused cross-border care.

Attendees will gain:

1. A framework for designing trustworthy facilitation models

2. Insights into marketing and patient acquisition in a highly regulated environment

3. Best practices for quality assurance, accreditation, and patient follow-up

4. Approaches to aligning wellness, preventive care, and post-treatment services in medical tourism ecosystems

Biography:

Lindy Andrews is a globally recognized entrepreneur and thought leader in tourism and health travel. As Founder & CEO of Meditrav, headquartered in Australia, she connects patients with leading medical practitioners and facilities across borders. Her career spans launching and scaling startups in travel management, digital media, and conference industries; she notably transformed a modest travel agency in Sydney from AUD 0.75 million in annual turnover to AUD 10 million under her leadership.